In the spirit of the festive season and to jump start the New Year, popular international energy drink brand STING debuts its brand new youth based campaign, “JHATZZZKA Dance move”, from 18thDecember 2012 across Pakistan.
Celebrating the energy and vibe of Pakistan's youth, Stings' campaign represents the first ever youth engagement digital program that invites youngsters all over Pakistan to showcase their energy through their original JHATZZZKA dance move. At a series of events across Lahore, Karachi, Islamabad, Gujranwala and Multan, each particpant will be asked to do their version of a JHATZZZKA dance move, which is then recorded and judged by popular youth personalities MeeshaShafi and Ali Safina as the official judges for the campaign. Ali and Meesha will also shortlist the top 10 JHATZZZKA dance moves which will be brought to television screens across Pakistan with the premiere of an official STING JHATZZZKA music video on New Years Eve, featuring music from viral sensation and Lahore based musical act “Bumbu Sauce”.
Speaking about the launch of the campaign, Miss. Muneeza Anwar, Brand Manager at PEPSICO said;“STING is a great tasting energy drink, which gives you the ultimate kick and energy you need to keep you charged while you work, study or simply have fun. The JHATZZZKA campaign is a one of its kind celebratory campaign in this festive season, asking the youth to let loose and to have good healthy fun, showing Pakistan their one unique, energy fuelled dance move! ”
MeeshaShafi, co-judge for the STING JHATZZZKA Campaign along with Ali Safina, co-judge for the STING JHATZZKA Campaign will be making their rounds as well.
JHATZZKA dance move kick starts nationwide and on ground from 18th December 2012: Jinnah College For Boys Nazimabad Near Metric Board Office, Govt College for Boys Nazimabad,KDA, Atrium,Gulshan, Hyperstar, Haidri Market, Tariq Road, Khadda, McDonalds/Pizza Hut/KFC (Sea View) in Karachi, Superior University, Hajvery University Main Campus, Comsats, NCA, UMT, Cinestar, Liberty, Hyperstar, Shadman, BNU, DHA, UCP, NCBAE, Barkat Market, Moon Market, Johar Town G1 market in Lahore, CSD, Saddar, Commercial Market, Food Street, Preston University, Jinnah Park, Gulrez Scheme 3, G- 9 Markaz, F 10 Markaz,Jinnah Super Market,Cinepax,SZABIST, Rawalpindi Cantt College of Commerce, Indus Group of Colleges in Islamabad, Superior College, Gift College, Royal College and Elite College in Gujranwala and Gulshan Market, Mumtaz Abad and Gulgasht Colony in Multan. Visit your nearest location for Sting to capture your JHATZZZKA dance move.