Saturday, March 10, 2012

Marketing Plan That Works

  • Are you planning to start your own business?
  • Are you in the market for years and now looking for avenues to increase your sales?
  • Are you planning to expand your business?
But are you in the right direction? A business without a proper marketing plan fails.

One of the recent example that i must provide you here is of a tax consultant in the United States. He planned and spend huge chunk of money in the launch of a new tax service. He opened 10 stores across his city at different location, hired a large staff for operation, provided staff the required training, invested huge chunk on operational expenses, marketing, brochures, panaflex, website, SEO, online ads and what's not, but when the tax season comes his business failed as his payroll expenses were 5 times larger than his sales. So who is the wrong here? the US economy? or the entrepreneur himself who expected great returns but his business couldn't perform though customers were there.

Businesses around the world from Fortune 500 companies to local companies like Engro spend huge on market research, they have their seperate marketing departments and at the same time hire different market research companies and individuals for getting insight on the market. These firms and individuals are experienced and can provide them with great advices.

We are a group of students from Karachi's Institute of Business Management also referred as CBM and can help you with your marketing plan that will work best for your business. We have done a comprehensive research on product launch failures and have wide experience with the local market.

We can provide you with great marketing plan that will cover:
  • Market Analysis - Market Position, Share
  • Competitors Analysis
  • Innovative ideas
  • Location Suggestions
  • Marketing budget
  • SWOT Analysis, BCG Matrix
  • Customer retention strategies
  • Employee retention
  • & much more
If you are sole proprietor or a large business group interested in doing business in Pakistan and specifically Karachi, you should seek our advice before starting your business or planning expansion. For information & queries email
"Karachi Photo Walk 2011 held in April 2011 at Ibn-e-Qasim Park, Clifton was organized, managed and marketed by MediaXpress platform"

MediaXpress Trivia: If you were to open a steel products shop 'Steel Junction' that sells steel items directly to consumers in Karachi, where would you have opened that shop?

Think a bit and email your answer to our id mentioned above with subject titled steel junction trivia to get the correct answer.

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