The UK Minister of State for Trade & Investment Lord Green of Hurstpierpoint and Cabinet Minister Baroness Sayeeda Warsi accompanied by other British Ministers descended on the city for the store’s media launch which held on the top floor of the Harbour Front building, which also houses a mall.
The price strategy for the market will not be different from what customers pay in the UK or any of its 65 franchises around the world. Betty Jackson, John Rocha and Pineapple are some of the brands that people will find in Karachi. Green said some of the largest British high-end brands were interested in doing business in the country. “We are working towards doubling the flow of trade between Pakistan and England.”