As we head into the holy month of Ramadan, the hotel and restaurant industry expectations are high that the season will offer respite from the dry summer.
Across Karachi, fast food chains and leading hotels have ramped up their offerings, as they believe that their business would definitely go up this year as they've had more time to prepare for Ramadan.
With a lean summer and relatively stable business numbers to look forward to over Ramadan, hotels have had more time to prepare and market themselves. "We see this time as an opportunity to capture more market while other competitors are cutting services to make up the losses," added a Hotel Manager.
As we have seen over the summer, there are sweet deals aplenty. Iftar buffets, for example, are cheaper than they were last year. But better yet, at venues such as Ringoli at Arena and Lal Qila. Now there's an incentive worth heading out for.